Email Marketing

What is Email Marketing?

Email marketing is essentially the life-blood of all businesses, representing more opportunities for growth and better return on investment. With the proper email marketing campaign, your business will be able to create better relationships with a larger audience at a fraction of the cost for traditional media. 

What are the benefits?

Targeted Audience

Email Marketing is targeted. Companies have the control ver who will see an email by segmenting contacts based on lead status, demographics, location, or any other data. Targeted emails ensure the audience received content suited specifically for their needs- the message is easy to customize for each customer, fostering a higher conversion rate.

Increased Brand Awareness

Consumers are exposed to your business and your brand. With strategic planning, smart design and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

Easily Shareable

Subscribers can easily forward your deals, offers, and news with their peers. Those who do share emails, act as brand advocates. Therefore, when a subscriber shares an email with others, your brand gains increased exposure and credibility.

Email Marketing is Measurable

Analytics are indispensable to measuring the success of any campaign. Many marketing channels present ambiguous and estimated results. Email marketing, on the other hand, draws precise and valuable metrics, including delivery rates, open rates, click-to-deliver rates and subscriber retention rates. Even better: these metrics are more than just numbers and percentages.

With Riseworth, your business will learn the true value of market research and how to target specific customers. Request a free audit today to get started!